East Africa: Young unionists sharpen media and communication skills

As part of the recommendations adopted by the BWI Africa and MENA Regional Youth Conference held on August, the global union’s young trade unionists in East Africa participated in a campaign, media and communication training last 8-10 September 2021 to improve their media and advocacy capacities. 

Facilitated by media and communication expert Carol Moses Ndosi, 16 young participants from Kenya, Ethiopia, Uganda, Tanzania and Rwanda were trained on strategic digital campaigns using various social media and new communication platforms.  

Ndosi said that by developing relevant skills on designing and implementing digital campaigns and having a strong grasp of new media tools, young trade unionists will be able to carry out their campaigns, lobbying and negotiation efforts, organising and recruitment exercises even amidst the COVID-19 pandemic. 

This was echoed by BWI Regional Representative Crecentia Mofokeng. “Young trade unionists who acquire new and better media, advocacy and communication skills will be in a better position to help their unions protect labour rights and campaign against precarious work, casualisation, sub-contracting and lack of occupational health and safety standards,” she said.